Start Me Up is an extensive look at a broad spectrum of design outcomes and successful branding for a plethora of start-up businesses. The book includes work from design houses Made Thought, Bureau Collective and our favourite studio Anagrama as well as many others. Branding for start-up businesses is becoming more of a craftsmanship in order to accommodate the need for carefully curated products and services that we all strive to use and own in an attempt to get away from mass-produced products. We now care more about what we buy, what it looks like and how it makes us feel, so branding for start-up businesses is exploding in the design industry. We want to see passion, authenticity and uniqueness in the products and services we invest our time and money in.