It's Not How Good You Are It's How Good You Want To Be
It's Not How Good You Are, It's How Good You Want to Be¬†is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible.
The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity - all endeavours that can be applied to aspects of modern life.
This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom - all packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this book is a must.
17.8 x 12 cm
Delivery & ReturnsWe send our orders via a tracked delivery service with DPD. Shipping to UK mainland addresses is free when you spend £30. For orders under £30, tracked delivery to UK mainland is £4. If you place your order before 12pm Monday-Friday it will leave us that day and arrive with you on the next working day. Please note that international orders may incur customs charges. Please read our shipping page carefully before placing an order.
Find out about our returns policy here
Gift WrappingHave your items arrive gift-ready by selecting our wrapping service at checkout. Find out more here.