Marketing Coordinator

Marketing Coordinator

Posted March 2022

About the role

Papersmiths has a brand new role for a Marketing Coordinator. Ideally you'll be Brighton or London based, working regularly in our Brighton office (less than five minutes walk from the station) and from home.

We’re looking for an expert with a track record of success within a direct-to-consumer e-commerce brand.

Natural storytelling skills and a passion for developing emotive content will set you in good stead for this role. A genuine adoration for stationery is essential. Obsessed with it? That’s a bonus. Already a customer of ours? Even better.

Data is critical to this role, too. Your analysis of the data will drive sales in our bricks-and-mortar and e-commerce stores.

You’ll be eager to engage our existing customer, delighting and inspiring them while drawing in new people with your creative, compelling content.

Our customers mean the world to us and we wouldn’t be here without them. A key part of your role will be building and engaging with our incredible community.

At Papersmiths, we work with the very best international stationery designers, and you’ll collaborate with our suppliers to build excitement around new releases and exclusive limited editions. You’ll also bring your experience to assist in the marketing our own brand collections, sharing behind-the-scenes sneak peeks with our community.

We’re a small, close-knit team and our business is growing – which means there’s room for you to grow too. Once established in your role, you’ll have the opportunity to take on more responsibility. This role is ideal for someone who is eager to own the marketing strategy for the business. It's crucial that we find the right person to fit with out tiny team so we're planning to take our time and have an expected start date of Summer 2022.

You’ll work closely alongside our Creative Director and Merchandiser and the role will be based in Brighton. You’ll report directly to our Founder/Creative Director, Sidonie.

Responsibilities

You’ll be responsible for developing and implementing all aspects of the marketing strategy for the business.

Strategy and Reporting

  • Develop the Papersmiths marketing strategy in collaboration with our Creative Director
  • Analyse and report on results on a weekly, monthly and seasonal basis
  • Use digital analytics and set KPI targets to shape the marketing strategy
  • Strategically time content release for best possible engagement
  • Make future recommendations and develop new initiatives to drive success
  • Run regular social media audits to analyse success and identify new opportunities
  • Conduct market research to ensure content remains relevant and fresh

 
Content Creation

  • You’ll have ownership of all social media activity
  • Coordinate and create all content across newsletters, blogs and current and emerging social channels (primarily Instagram Feed, Stories, Reels and Lives)
  • Write engaging and grammatically correct copy. You’ll evolve and own the Papersmiths tone of voice
  • Create content independently and in collaboration with our photographer, in-store teams and suppliers
  • Work to our brand guidelines and templates

 
Community engagement and growth

  • Build Papersmiths’ online presence and community engagement through our social channels
  • Set the protocol for audience communication and support with customer service questions
  • Daily interaction with our community
  • Monitor user generated content, including responding to and/or sharing on socials as appropriate
  • Coordinate user engagement competitions and campaigns
  • Work with new and existing PRs (digital and print) and influencers to grow our community
  • Manage the Papersmiths Facebook and Instagram shops

 Your skills

  • At least 2 years e-commerce marketing experience with direct-to-consumer brands
  • Proven track record in a comparable role is essential
  • Strong and current understanding of the social media landscape
  • Compelling visual storyteller
  • Exceptional spelling and grammar skills. Understanding of SEO copy is a bonus
  • Excellent time management and organisational skills
  • Engaging storytelling and copywriting style
  • Aware of ecommerce trends with a finger firmly on the pulse of industry change
  • Driven to continue your professional development, learn new skills and adopt best practice
  • Inquisitive and research-driven
  • Proficiency in Adobe CC, particularly XD, InDesign and Photoshop
  • Mailchimp experience
  • A willingness to provide support across the team as needed

Bonus experience

  • Experience of paid functionalities across social platforms
  • Google Analytics
  • Facebook Business Manager

Perks

You’ll be joining a business of supportive, enthusiastic, creative humans and you’ll influence the growth of Papersmiths at an exciting time.

Besides that, you can expect:

  • A good work life balance in a small, people-focused business
  • Flexibility on work location - the option to base yourself full-time in the Brighton office or switch it up and combine office time with working remotely once established in the role
  • Flexibility on hours - part-time or full-time hours considered, minimum of 20 per week
  • Discount on purchases in our shops
  • Stationery road testing
  • Team socials
  • We don’t have an office dog (yet!) - could yours be the one?
  • Salary dependent on experience
  • Annual leave 5.6 weeks per annum
  • Pension scheme

How to apply

To apply, please submit the following to our Creative Director and Founder, Sidonie Warren at sidonie@papersmiths.co.uk

  • Covering letter telling us all about you!
  • CV
  • Examples of your copywriting
  • Examples of your visual storytelling style